Monday, May 2, 2011

Running, with a Local Flair

Here in the Seattle area is a company that is newer than many of the companies we have been writing on the last few weeks. Brooks is a company that exclusively focuses on running shoes, apparel, and accessories. They are based out of Bothell, Washington, a suburb that is about 20 minutes outside of Seattle. They have developed a reputation of having outstanding apparel for both men and women.






Brooks has slowly become a bigger and bigger threat to the "big boys" in the running industry. They have a staple of great shoes that are not only to compete with Nike and Adidas, but sometimes they have become more popular. As a high school kid around the running community, both Nike and Adidas were not viewed vary favorably. They were known as not having great shoes for runners. In fact, it almost appeared that running shoes were a bit of an after thought for those two companies.

Also, Brooks was very competitive with the likes of Asics, Mizuno, and Saucony. I have seen as many Brooks shoes as any of those other companies at meets and big runs, like the Seattle Marathon. There were countless runners taking the street who were wearing the Adrenaline or the Trance, two of the more popular shoes made by the company. That is a true testament to how far Brooks truly has come in the last five years.

Brooks has done a great job of creating shoes that have the customer in mind. As long as they continue to do this, Brooks will continue to make strides in the running community as a fantastic shoe to wear.

-John

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