Thursday, May 5, 2011
Monday, May 2, 2011
Brooks has slowly become a bigger and bigger threat to the "big boys" in the running industry. They have a staple of great shoes that are not only to compete with Nike and Adidas, but sometimes they have become more popular. As a high school kid around the running community, both Nike and Adidas were not viewed vary favorably. They were known as not having great shoes for runners. In fact, it almost appeared that running shoes were a bit of an after thought for those two companies.
Also, Brooks was very competitive with the likes of Asics, Mizuno, and Saucony. I have seen as many Brooks shoes as any of those other companies at meets and big runs, like the Seattle Marathon. There were countless runners taking the street who were wearing the Adrenaline or the Trance, two of the more popular shoes made by the company. That is a true testament to how far Brooks truly has come in the last five years.
Brooks has done a great job of creating shoes that have the customer in mind. As long as they continue to do this, Brooks will continue to make strides in the running community as a fantastic shoe to wear.
They also encourage local athletes to be ambassadors as well. They ask people who embody the lifestyle and culture of the company to apply and you should be allowed to find these people on their website (but it looks like the link is broken right now). They hope to provide inspiration to new and future customers and attract them with their low-key status.
This company uses a "manifesto" that poses questions and uses phrases to draw people into the culture of Lululemon. The manifesto poster is pictured above and can be accessed on the firm's website as well. Keep in mind they are targeting people (mostly women) that participate in yoga and dance.
The marketing strategy used by Lululemon is definitely a different approach but it gives off the attitude that anybody can be an athlete and we should look up to the people in our own lives and neighborhoods that inspire us. How do you think this strategy compares to others in the industry like Nike, Under Armour, and New Balance?
Thursday, April 28, 2011
Wednesday, April 27, 2011
Monday, April 25, 2011
- Michael Johnson
- Terrell Owens
- Mark McGwire
- Kobe Bryant
- Lebron James
- Tiger Woods
Yes, these are some big names but these are also the same athletes who have been in tabloids for their negative behavior. With controversy and scandel to their names, does it also reflect badly on Nike? Or is Nike above it all?
Here is an example of the backlash brought on Nike (not directly, but it still reflected upon them) after Lebron James left the Cavaliers. Fans were outraged at the way he left and he starred in a Nike commercial addressing this issue. Below is a spoof of this commercial made by upset fans. (original commercial http://www.youtube.com/watch?v=cdtejCR413c)
What do you think? Is Nike too big for the negative brand association brought on by athletes like these?