It's Yoga Time

Lululemon is a company based out of Vancouver BC which features comfortable clothing for yoga. Founder Chip Wilson turned to yoga in the mid 90s to find a different activity to pursue outside of this typical activities, snowboarding and surfing. Wilson felt such "rush" after his first yoga session that he wanted to continue. So, Wilson decided to make a store to not only provide clothing, but also educate the community about the improving their life through yoga.

Lululemon is primarily knownfor its yoga pants, seen in the picture to the right. The material is the pants makes them comfortable, flexible and sweat proof. This combination provides a the perfect experience for a person performing yoga.

Although, Lululemon makes men's clothing too, it has not caught on as quickly as the women's. Yoga, for the most part, is an activity that is highly feminine. It consists of balance, flexibility, concentration and mediation. Yoga is becoming more popular for men, but it is still an activity that is primarily involved by women. Thus, Lululemon needs to try to involve men in yoga to increase its market share.

-John