Away we go!

Welcome! As part of an e-Marketing class at Pacific Lutheran University, we have created a blog
 to examine the major companies in the sporting apparel and shoes industry. Over the next couple months we will be taking a deeper look at firms such as Nike, Brooks, Lulu Lemon, and more!

We are going to be focusing on three different areas; partnerships, products, and brand reputation. Kelsey will be covering partnerships which includes sponsorships and PR events. Jessica will blog about new or innovative sporting products. John will discuss each brand's reputation, including image, loyalty, and marketing efforts.

Please continue to keep up with our blog as research different sporting companies!