Lightweight and Innovative

New Balance has a variety of products for different sports. They carry shoes and apparel for running, walking and toning, outdoor, training, lifestyle, and kids. One of their most popular shoes for running is the New Balance 890 with REVlite.  The REVlite shoe has a midsole foam compound with the durability of foams that are 30% heavier, but nearly 1/3 less weight. This design allows you to run much faster, because of the lightness of the shoe. The design team's goal for the overall look of the shoe was to allow for an easy transition between running and everyday wear, a trainer that performs as well with jeans as it does on the track. To achieve this, they reduced the number of visible technical elements and surfaces to an absolute minimum, chose soft but durable synthetics and suede's, and reduced color palettes down to a few key colors. The price of the REVlite shoe is $99, comparable to Reebok, which we looked into last week. 

As a customer of New Balance products, do you wish your shoes and apparel fit perfectly? Or that you could have a say in how the products were designed or how they performed?  Well, there is good news for you! By participating in the Wear Test Program, you can help New Balance and their partner brands improve the fit, performance, and look of their current products. The requirements for the program include: wearing the prototype products; testing these products based on comfort, durability, performance, and looks; and improving their products by telling New Balance what you think. This is a great way for customers to get involved in the creation of a great New balance product. New Balance's respect and for its customers and desire to get them involved in the making of their products, will in turn create brand loyalty and great word of mouth advertising. If you are interested, check out New Balance's website for more information on the Wear Test Program. http://weartest.newbalance.com/Learn/Index.asp?Reference=5&~=


Cheers!
Jessica