Under Armour offers a variety of clothing for men, women and children. They offer tops, bottoms, underwear, outerwear, footwear and accessories. Under Armour caters to all of the popular sports and carries products that appeal to their needs. The Under Armour products are made out of a spandex material that are extremely comfortable. Consumers love these form-fitting products for their workouts.
One of the men's products that are rather popular are the Under Armour Scout Knit Pants. These are a sweat-pant type bottom and are great for working out or lounging around. The price for the pants are $49.99 plus tax and come in black or white. See below for a picture of these great pants!
Although consumers love Under Armour clothes and accessories, let's not forget about their shoes! The Under Armour Assert shoe is great for running. The minimalistic structure of the shoe makes running in it pretty darn speedy. The bright colors of the shoes are sure to get you noticed. In fact this shoe comes in several different color combinations and is priced at $69.99. See below for a picture of the UA Assert shoes.
I'm curious about the shoe. I wasn't aware of their running shoes. How do they compare to Brooks running shoes? Are they trying to reach the same target market or rather only casual runners who like to have bright colors?
ReplyDeleteSven: Although Under Armour carries shoes for running, Brooks specializes in running shoes, so I feel like their products would be of better quality and more specific to consumer's needs, especially those that are runners. I think Under Armour is targeting a different target market than Brooks. I believe that Under Armour targets more casual runners and people who like working out in their sporting apparel and are loyal to the brand. On the other hand, I think Brooks targets the more professional and devoted runners who know of the brand and appreciate the quality and specificity that the brand offers for runners
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